Business Plan Market / Competitor Research & Analysis
Market Research and Analysis
A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don't let yourself down by skimping on research.
All business plans require careful attention to the following:
Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.
Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.
Target Market Analysis: Identifying and prioritizing specific target markets are another key part of your business plan where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?
Research Beyond the Business Plan
Research doesn't stop once you've written your plan and have found interested investors. In addition to the ongoing research into your industry, competitors, and customers/clients, we can also help in numerous areas including:
Client Prospecting: Creating a list of potential qualified prospects for your service or product can be daunting when you're beginning your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running.
Web Site Research: Developing a company web site where people will return again and again often means providing your audience with information or resources that are useful to them. These resources need to be carefully selected, authoritative, and regularly maintained. We can help identify useful and robust online resources for your specific target markets.
Grant & Funding Research: Many technology companies are looking for funding from a variety of sources. We can help search for government grants and government contracts as well as help to identify other potential sources.
Identify the competition: Using the keyword phrases for your business, we will identify who your competitors are in the SERPs. They could be a competing business, or simply information pages (i.e. a Wikipedia entry that discusses all products similar to the one your business sells) that provide overviews of the keyword phrase being searched for. We will consult with you to discuss prioritizing your list of competitors for the top SERP.
Keyword analysis: We will look at keyword phrases being used by your organization and compare them with the ones in use by your competitors. This allows us to better understand which phrases you should emphasize and which ones are less important for your website.
Linking in: We will look at who is linking to your competition and why. We will analyze their strategies for boosting links to their site, and provide you with specific recommendations for how to gain the edge over your competition for in-linking to your site.
What you’ll get
We will prepare a detailed report that includes an executive summary of our findings, an overview of your competition and what phrases they are using to optimize their site, and an analysis of who is linking to your competitors and why. We will also provide specific recommendations and suggestions to help propel your site past the competition to the top of the SERPs.